People in the agency

Michaela Nikodemová

Marketing manager / Home office: Košice / at iMPROVE since 2015

Kto sme - Michaela Nikodemova

Michaela - PPC & SEO specialist with a gift for finding (not only) lost keys

A lover of data, order in accounts and silence in the forest. In marketing for over 15 years, today she is fully dedicated to PPC campaigns, SEO and web analytics. When she is not checking CTR and search queries, you can find her with a hook in her hand, a book in her lap or on a hike far from the signal.

Technologies

Google ADS, Facebook ADS

Google Analytics

GTM, GSC, GMC

What do you do at iMPROVE?

I manage PPC campaigns, solve SEO problems and analyze data so that our clients' websites and ads bring real results. I am a supporter of "leaving nothing to chance" - every click should have its reason, every number its story.

In addition, I like to dig into GA4, set up measurements, look for what works - and what can work even better.

I also enjoy communicating with clients - I try to tune into their business, understand what they really need, find the right procedures, solutions and strategies for them that make sense to them.

What did you do before iMPROVE?

Marketing caught my eye after school. I started on the opposite side of the barricade - at Superzoznam.sk I sold advertising space and also deployed it. Then came a long (more than 10 years) e-commerce marathon at EXIsport, where I managed the entire e-shop.

Then came maternity leave, but I didn't stop there either - I started self-studying PPC, Google, Facebook... simply - I tried, tested, learned.

After returning, I juggled between iMPROVE and another company for 3 years, but since 2018 I have been a full-time part of the iMPROVE team.

Why did you choose iMPROVE?

Because it all made sense to me. The people here are not "just nice" - they are genuine, smart and care about what they do. I value fairness, directness and at the same time space for self-development. iMPROVE has all of that.

From the beginning, I felt like I was part of something that made sense. And that is quite a rarity in the marketing world.

Who is Michaela outside of iMPROVE?

A mother of two children who can also multitask with four. I love the forest, coffee, books and silence (which is a luxury in a family with children). If you can’t find me online, I’m probably offline—hiking, by the water, or just hanging out with my head in the clouds or a fishing hook in my hand.

Do you have any unique skills?

Several. I remember the details of campaigns I set up years ago. I can switch between technical and creative modes without a hitch.

I have a radar for account errors that others miss.

And outside of work? I find everything. In a household with only men, it’s both a gift and a necessity—from keys to lost socks. Actually... maybe I should add that to my LinkedIn profile.

Michaela's success stories

Playpredict

An AI-powered SaaS platform for football match predictions, available through subscription and built on a modern tech stack.

Web & Online Marketing TRIV

A modern, multilingual website with a strong focus on SEO and performance marketing is driving enquiries for international moving services worldwide.