Insights, tips and news from the world of web, marketing and technology
Your SEO is working. You have high-quality content, strong rankings, and stable traffic. Yet, AI engines (like ChatGPT or Google AI Overviews) still overlook you when making recommendations. The problem isn’t that your writing is bad. The problem is that the algorithm doesn’t understand who you are.
As of June 15, 2025, Google Signals will no longer dictate advertising data collection. This role is being fully taken over by Consent Mode. If your settings have been running automatically until now, you might-without an audit-start collecting more data than before, leading to a GDPR violation without you even changing a thing.
In the ever-evolving landscape of online advertising, Google Ads remains a cornerstone of business growth. However, the dilemma of choosing the right campaign type often leaves business owners and marketing managers uncertain.
Do you know the drill? The agency says the traffic is great, the developers say the code is clean - but the website still doesn’t convert. At iMPROVE, we don’t play that game. Read how we hacked the system for our client PEM by combining the power of marketing and development.
There are many CMS platforms on the market, but few win developers’ hearts as quickly as Payload CMS. Why? Because it doesn’t try to be a one-size-fits-all solution and it gives you real control, clean code, and a modern approach to content management.
Google Consent Mode V2 is an innovative tool that lets you control how user data is collected and used depending on consent, and ensures that consent information is shared correctly with Google’s systems.
Ak vám záleží na efektivite kampaní, spoľahlivosti merania konverzií a ochrane osobných údajov, riešením pre vás je GTM Server-Side Tracking
