Search is Changing
AI Answers Are the New "Position One"
ChatGPT, Perplexity, and Google AI Overviews generate answers instead of links. On Google, they appear above traditional search results. If your business isn't featured in these answers, customers simply won't see you.
Traditional SEO Isn't Enough
Ranking #1 on Google doesn't guarantee that AI will cite you. Recent studies from this year show that up to 68% of searches now end without a single click (SparkToro, 2026). The customer gets their answer directly from the AI.
Your Competition Has Already Started
Companies optimizing for AI today will gain a lead that's hard to close. Starting with GEO tomorrow means playing catch-up with everyone else.
SEO, GEO, and AEO Work Together
1. SEO
SEO (Search Engine Optimization): gets your website to the top rankings on Google and builds the domain authority that AI tracks.
2. GEO
GEO (Generative Engine Optimization) translates this authority into structured data and semantic schemas that LLM models (ChatGPT, Perplexity, Gemini, ...) understand, enabling them to cite you.
3. AEO
AEO (Answer Engine Optimization) ensures your content directly and accurately answers specific questions from your potential customers, so AI can recommend you with confidence.
HOW WE CAN HELP
Three Pillars to Make Your Brand Visible in AI Answers
PILLAR 1 - AI Visibility Audit
An AI visibility audit is the foundation of your future strategy. We’ll find out where you appear in AI answers and where you are missing.
Defining Key Topics and Expertise: First, we map out the core pillars of your business. We identify the exact topics where your brand needs to be present in AI answers.
Simulating Real User Behavior (Query Testing): We compile dozens of detailed questions and search scenarios that your potential customers would ask AI. We then test these queries across platforms like ChatGPT, Perplexity, Google Gemini, and Claude.
Audit Deliverable: A concrete strategic report with clear data:
Citation Forensics: A precise overview showing the exact percentage of AI answers that currently mention you, and when the AI recommends your competitors instead.
Identifying Knowledge Gaps: We discover which topics on your website are not clear or authoritative enough for AI models.
Action Plan & Priorities: A list of technical optimizations and content briefs for our developers and marketers that will deliver the fastest impact on boosting your AI visibility.
PILLAR 2 - Schemas and Technical Foundations
We implement what most agencies only recommend.
AI doesn't read your website like a human. It needs a structure it can understand. Most websites have content, but without the right structure, AI platforms cannot reliably read, categorize, or cite it. We change that.
Website Structure Mapping: First, we map out your company's content and business model. We determine which schema types are relevant to you and where to deploy them on the site.
Schema Markup Implementation (JSON-LD): We deploy schemas directly into the website's code: organization, products, services, articles, FAQ, breadcrumbs, personas, and more. Check out our case study to see how we did it on our own website.
Content Optimization & AI Signals: We refine existing content to ensure AI platforms interpret it correctly. We add llms.txt and other signals for AI crawlers.
Implementation Deliverables: Fully deployed schema markup, llms.txt, structured FAQs, and content optimized for unambiguous interpretation by AI platforms.
PILLAR 3 - Creating Content That AI Recommends
GEO-optimized content at scale. We build a custom AI content team that understands your topics, your brand voice, and your target audience.
Brand Voice & Topic Setup: First, we map out your communication style, expertise, and the core topics where you want to be visible. The AI agents receive a solid foundation to build upon.
Content Generation in a Controlled Environment: AI agents produce content within a dedicated, proprietary system. The environment is trained specifically on your company data, brand voice, and pre-approved topics. As a client, you simply review inputs and approve final outputs-no prompting skills required.
Monitoring & Optimization: We track which pieces of content drive higher citation rates in AI answers and adjust future content briefs accordingly.
Deliverables: Articles, FAQ sections, product descriptions, and other content optimized for AI citation-complete with regular performance reports.
FROM AUDIT TO RESULTS
How It Works
OUR APPROACH
Why iMPROVE
Most agencies will write you a strategy and send a PDF.
We have in-house developers who deploy schema markup directly into the website's code.
We have a content team that creates content fully optimized for AI.
And we have 16 years of experience tracking how search evolves and knowing how to respond before your competition does.
GEO is not an isolated discipline. It’s an extension of what we already do: building websites that rank, convert, and now, answer AI—providing the right answers about the right brand.
Tech stack: Next.js · Payload CMS · JSON-LD Schema · llms.txt · Google Search Console · AI monitoring tools
Our Projects: Delivering Long-Term Results
For B2B clients with whom we have partnered for over 10 years, we integrate websites, SEO, GEO, and ad campaigns to drive tangible leads—even for complex industries like custom modular buildings or international moving services.
PEM – Website Redesign & Online Marketing
The new website, featuring a 3D configurator and a strong SEO strategy, enables PEM Haly to actively attract qualified business leads.
Web & Online Marketing TRIV
A modern, multilingual website with a strong focus on SEO and performance marketing is driving enquiries for international moving services worldwide.
FAQ - AI Visibility & GEO
GEO (Generative Engine Optimization) is the optimization of a website's content and technical signals for AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO, on the other hand, targets standard Google search results.
Ask ChatGPT or Perplexity about your industry, product, or service. If they don't mention you—or if they recommend your competitors—you have your answer. As part of our audit, we measure this systematically and benchmark your presence against the market.
Technical updates (schema markup, llms.txt) are deployed within weeks. Content-driven optimizations appear in AI responses gradually—typically, we see the first measurable improvements within 2 to 3 months.
No. We implement GEO optimization on your existing website. If your site is technically outdated, we might recommend a modernization first, but we will evaluate that as part of the initial audit.
It is our proprietary AI environment where custom agents generate content based on your approved company data, brand voice, and GEO rules. You simply manage inputs and approve outputs-no prompting skills required.
Pricing depends on the scope of your website, the number of products or services, and the state of your current content. We can price the audit and strategy after an initial discovery call. The implementation and monitoring are then calculated based on the resulting roadmap.
No. GEO is a complement, not a replacement. A website that ranks well on Google already has a much better baseline for AI answers. We handle both disciplines under one roof.
Find out where you stand in AI answers
We’ll measure your current AI visibility, benchmark it against your competitors, and deliver a concrete report with clear priorities.