WHY IT MATTERS Search is Changing
AI Answers Are the New "Position One"
ChatGPT, Perplexity, and Google AI Overviews generate answers instead of links. On Google, they appear above traditional search results. If your business isn't featured in these answers, customers simply won't see you.
Traditional SEO Isn't Enough
Ranking first no longer guarantees a click. In the US, AI Overviews appear on more than one in five searches, and when they do, click-through rates drop by almost 60%*. European markets are behind - but moving the same way, and Google is already rolling out AI Overviews in local languages.
Your Competition Has Already Started
Companies optimizing for AI today will gain a lead that's hard to close. Starting with GEO tomorrow means playing catch-up with everyone else.
*Source: SparkToro & Similarweb, 2026
SEO hasn't lost value.
It has lost its monopoly.
| HOW IT WAS | WHERE WE ARE TODAY | WHERE IT IS HEADED | |
|---|---|---|---|
| Where the customer searches | Ten blue links on Google. Position one took most of the clicks. | ChatGPT, AI Overviews, and AI Mode. Each cites a different set of sources. | Autonomous agents continuously scanning the web and returning with a refined shortlist. |
| How decision-making works | The customer clicked through multiple pages and compared them manually. | They ask once, receive a single answer, and often trust it without visiting the website. | Handing the decision over to an agent that returns with a direct recommendation. |
| Where authority comes from | Backlinks and domain authority built over years. | Third-party citations and consistent data across sources. | Brand entity - what the web says about you independently of your website. |
| What technical optimization solves | Indexability, page speed, and Core Web Vitals for search crawlers. | Schema markup and access for GPTBot, ClaudeBot, and PerplexityBot. | llms.txt and web readability built for agents, not just humans. |
| What is measured | Rankings, clicks, and traffic against a list of keywords. | Citations and share of voice by platform, beyond standard SEO reporting. | AI visibility as a standard reporting metric - just like mobile is today. |
| The question we ask ourselves | "Are we on page one?" | "Does AI recommend us?" | "Will the agent select us and complete the purchase autonomously?" |
SEO, GEO, and AEO Work Together
1. SEO
SEO (Search Engine Optimization): gets your website to the top rankings on Google and builds the domain authority that AI tracks.
2. GEO
GEO (Generative Engine Optimization) translates this authority into structured data and semantic schemas that LLM models (ChatGPT, Perplexity, Gemini, ...) understand, enabling them to cite you.
3. AEO
AEO (Answer Engine Optimization) ensures your content directly and accurately answers specific questions from your potential customers, so AI can recommend you with confidence.
HOW WE CAN HELP
Three Pillars to Make Your Brand Visible in AI Answers
PILLAR 1 - AI Visibility Audit
An audit of your AI visibility is the foundation for your strategy. We find out where you appear in AI responses and where you are missing.
We build questions based on real search demand, not guesswork. First, we map out the main pillars of your business. We then build questions from data - your Search Console and Google Ads, or search volume and competitor SERPs in your industry if you don't have your own data.
Simulating real user behavior (Question testing): We assemble 80 to 100 questions across the entire buyer journey - branded, transactional, local, comparative, and informational. We test them in ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, and Gemini.
Your numbers and competitor numbers. Visibility, average citation position, sentiment, and share of voice.
Sentiment isn't just positive or negative: it shows whether AI recommends you convincingly or merely lists you. Where exactly you are missing.
A list of all questions where AI didn't mention you once, categorized by stages of the buyer journey. This list serves as a direct brief for content creation. Where AI sources its information.
Analysis of cited pages - which of your URLs AI cites, which competitor pages it draws from, and which other key market players appear in responses.
Why it cites you differently than competitors. We compare how often AI recommends you versus how often it cites you as an information source. This reveals whether AI perceives you as a place of purchase or as a source of information and solutions.
Technical site health from an AI perspective. Schemas, robots.txt, llms.txt, sitemaps, metadata, and blocked pages. Prioritized action plan. Every recommendation comes with an expected impact and level of effort, so you know what to do first and why.
PILLAR 2 - Schemas and Technical Foundations
AI doesn't read your website like a human. It needs clear structure and verifiable data. We translate your website's content into a form that LLMs like ChatGPT, Perplexity and Gemini process reliably and can cite accurately.
Complete JSON-LD structure: We connect your organization, services, products, authors and FAQs.
Content available in the initial HTML: We move key data into the served HTML so crawlers see it without running JavaScript. This is the layer with a proven effect.
llms.txt file: We deploy it as a cheap bet on the future. No provider has confirmed its effect yet, and setup takes minutes.
Direct implementation in code: We deploy the changes ourselves or prepare precise technical specifications for your developer.
Read about our approach in the article: GEO in practice: how AI started recommending us
Deliverable: Fully implemented schema markup, llms.txt, unified data, and a website optimized for both AI and traditional SEO.
What we do within Pillar 2:
Making the site accessible to AI crawlers: Updating robots.txt, sitemaps, and fixing error states so nothing blocks AI bots.
Human-readable Social Proof: Extracting reviews from JavaScript widgets into static text and AggregateRating schema so AI doesn't miss them.
Aligning off-site signals (NAP Audit): Unifying business name, address, and company data across Google Business Profile, LinkedIn, and directories. Inconsistent data causes AI to ignore it.
Faster indexing: Implementing the IndexNow protocol and transmitting data as a primary source of facts.
PILLAR 3 - Content Creation That AI Recommends
GEO-optimized content at scale. We create a custom AI content creation team that knows your topics, brand voice, and understands your target audience.
Setting brand voice and topics: We map your communication style, expertise, and core topics where you want to be visible. Agents receive a foundation to work from.
Generation in a controlled environment: You control inputs and approve outputs. No prompt engineering required on your end.
Monitoring and optimization: We track which content increases citations in AI responses and refine future briefs accordingly.
Deliverable: Articles, FAQ sections, product descriptions, and other content optimized for AI citations, accompanied by regular performance reporting.
Environment trained on your data. Agents work with your internal materials, tone of voice, and approved topics. This is not generic output from a public model.
Tasks driven by data. Topic briefs and new content originate directly from the audit and ongoing AI visibility tracking.
Query fan-out. During regular measurement, we also track sub-queries that AI formulates internally before composing an answer. They reveal which topics lead to you and where gaps exist. These queries uncover additional questions worth monitoring, refining the set of measured queries over time as AI actually asks them, creating further briefs for missing content.
Editorial review. Final decisions and edits are made by an editor. Agents prepare the raw material; a human finishes and checks the content. The client always approves what goes live.
FROM AUDIT TO RESULTS
How It Works
Want to know where you stand today first?
Before committing to an audit, test your baseline. The AI Visibility Test evaluates 15 questions from your industry across three AI platforms and shows whether you or your competitors appear in responses.
Free, report delivered within two business days.
OUR APPROACH
Why iMPROVE
Most agencies will write you a strategy and send a PDF.
We have in-house developers who deploy schema markup directly into the website's code.
We have a content team that creates content fully optimized for AI.
And we have 18 years of experience tracking how search evolves and knowing how to respond before your competition does.
GEO is not an isolated discipline. It’s an extension of what we already do: building websites that rank, convert, and now, answer AI with the right details about the right brand.
Tech stack: Next.js · Payload CMS · JSON-LD Schema · llms.txt · Google Search Console · AI monitoring tools
CASE STUDIES Our Projects: Delivering Long-Term Results
For B2B clients with whom we have partnered for over 10 years, we integrate websites, SEO, GEO, and ad campaigns to drive tangible leads—even for complex industries like custom modular buildings or international moving services.
PEM – Website Redesign & Online Marketing
The new website, featuring a 3D configurator and a strong SEO strategy, enables PEM Haly to actively attract qualified business leads.
Web & Online Marketing TRIV
A modern, multilingual website with a strong focus on SEO and performance marketing is driving enquiries for international moving services worldwide.
FAQ - AI Visibility & GEO
GEO (Generative Engine Optimization) is the optimization of a website's content and technical signals for AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO, on the other hand, targets standard Google search results.
Ask ChatGPT or Perplexity about your industry, product, or service. If they don't mention you—or if they recommend your competitors—you have your answer. As part of our audit, we measure this systematically and benchmark your presence against the market.
Technical updates (schema markup, llms.txt) are deployed within weeks. Content-driven optimizations appear in AI responses gradually—typically, we see the first measurable improvements within 2 to 3 months.
No. We implement GEO optimization on your existing website. If your site is technically outdated, we might recommend a modernization first, but we will evaluate that as part of the initial audit.
It is our proprietary AI environment where custom agents generate content based on your approved company data, brand voice, and GEO rules. You simply manage inputs and approve outputs-no prompting skills required.
Pricing depends on the scope of your website, the number of products or services, and the state of your current content. We can price the audit and strategy after an initial discovery call. The implementation and monitoring are then calculated based on the resulting roadmap.
No. GEO is a complement, not a replacement. A website that ranks well on Google already has a much better baseline for AI answers. We handle both disciplines under one roof.
Want AI to recommend
your business?
We will design a custom GEO strategy, optimize your data for LLM models, and set up targeted content creation.