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Project Overview
Industry: Comprehensive e-commerce system
Development methodology: Continuous development and optimisation
Delivered solution: A modern e-commerce platform focused on the sale of gold and silver jewellery, including engagement and wedding rings. The project combines traditional jewellery craftsmanship with modern technologies to enable precise precious metal pricing and advanced product configuration.
Technologies Used
Backend & platform
PrestaShop with extensive customisations
PHP-based with extensive customisations
MySQL database optimised for specific business needs
JavaScript - for dynamic product configurations
Project Brief
The client, Klenoty Hematit, approached us with the goal of creating a modern e-commerce platform tailored to the specific needs of the jewellery market.
The solution was required to include:
automated jewellery pricing based on current precious metal rates,
a custom jewellery configurator,
differentiated functionality for B2B and B2C customers with distinct pricing and access levels,
a robust system for managing thousands of products with easy catalogue scalability.
The result was to be a platform that provides customers with transparency and trust when purchasing luxury jewellery, while streamlining the company’s internal processes.
Project challenges
Jewellery pricing
The final price is influenced by factors such as weight, choice of gemstones, and parameters like size and material of each piece.
Managing an extensive product range
Thousands of products featuring diverse variants and attributes.
Price calculations
Precious metal rates - gold, silver, platinum, and palladium - are constantly changing.
Interactive configurators
Real-time price updates based on changes to jewellery parameters such as size, material, or gemstones.
Our Solution
We developed a modern e-commerce platform based on PrestaShop, enhanced with custom modules and bespoke modifications.
The platform combines traditional jewellery craftsmanship with digital technologies, offering a personalised shopping experience.
We implemented ring configurators with live previews and real-time price calculations.
Advanced filters allow customers to search for jewellery by various parameters, and the entire system is optimised for both B2B and B2C clients.
Key features
Real-time API integrations for metal prices
The prices of gold, silver, platinum, and palladium are updated in real time based on current market rates.
The system automatically recalculates prices according to metal purity and weight.
Advanced product configuration
Customers can design their own engagement and wedding rings through interactive configurators featuring live previews and real-time price updates according to their chosen options.
Automated product imports
The platform efficiently handles thousands of products imported from Excel files, automatically optimising images and assigning categories.
B2B/B2C segmentácia
The platform distinguishes between wholesale and retail users, adapting functionality, pricing, and margins accordingly. B2B customers can use the online configurator to order custom jewellery - even crafted from their own materials.
Solution benefits
The solution developed for Klenoty Hematit delivers results on multiple levels.
E-shop: generates direct online conversions.
Physical store: customers who design their jewellery at home using the configurator arrive at the shop already prepared — saving time for both themselves and the sales staff. With such a wide range of product options, this approach is key to efficient in-store sales
B2B section: provides consistent conversions, speeds up wholesale processes, and contributes to revenue growth.
Klenoty Hematit successfully combine luxury, tradition, and modern technology into a single functional solution that supports their business across all channels.
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The new e-shop has increased our online orders and streamlined in-store sales — customers now arrive prepared with their own ring designs.