More and more businesses are looking for ways to gain more accurate insights about their customers while making better use of their online advertising budgets.
If you care about campaign efficiency, reliable conversion tracking, and data privacy, then GTM Server-Side Tracking might be the solution for you.
Did you know that 40-50% of users reject cookies or use an ad blocker - often without even realising it?
Server-Side Tracking allows you to collect data even when cookies are declined or ad blockers are enabled, all fully compliant with current cookie and GDPR regulations.
How Server-Side Tracking Works
Normally, data about your website visitors is sent directly from their browser to analytics and advertising tools such as Google Analytics, Facebook Pixel, or Google Ads.
This is known as client-side tracking.
With server-side tracking, however, all data is first sent to your own server (or cloud instance), which then securely distributes it to the respective tools.
The result?
You have full control over what data is sent, where, and how it’s processed.
What Benefits Does It Bring You?
1. More Accurate Measurement and More Conversions
Traditional tracking methods are becoming less reliable - ad blockers, cookie consent banners and privacy restrictions cause a large portion of data to be lost.
Server-Side Tracking bypasses these limitations and ensures that advertising platforms like Facebook and Google receive the maximum amount of data possible.
The result: better-targeted campaigns, lower cost per conversion, and improved overall ad performance.
2. Faster Website
Fewer scripts running in the browser = faster page loading.
And a fast website means happier visitors, better SEO, and a higher likelihood that a user will complete a purchase or enquiry.
3. Higher Security and GDPR Compliance
Your data is processed within your own infrastructure.
You can anonymise, filter or store only what you really need, giving you greater control over GDPR compliance and data protection.
4. A Future Without Third-Party Cookies
Google is phasing out third-party cookies.
Server-Side Tracking is ready for this change - keeping your measurement setup one step ahead of the competition.
Options and Costs
At iMprove, we offer several implementation methods.
When selecting the right solution, we’ll assess your current setup, technical capabilities, and future marketing and data requirements.
Implementation Options:
- Google Cloud – a convenient and reliable solution directly from Google.
- Stape – a simpler and more affordable alternative with fast implementation.
- Own Server – full control over your data hosted on your own infrastructure.
For medium-sized businesses, operating costs for cloud-based solutions start at around €20 per month - an investment that typically pays off after just a few additional conversions.
Comparison of Solutions
- Google Cloud – ideal for companies seeking stability and hassle-free management without worrying about technical maintenance.
- Stape – a quick start with low costs, best suited for small and medium-sized businesses.
- Own Server – higher initial setup cost, but full control and long-term savings on monthly fees.
Summary
To put it simply - with GTM Server-Side Tracking you will:
- Improve the performance of your advertising campaigns
- Gain more accurate and reliable data
- Speed up your website
- Strengthen your compliance with privacy regulations
This investment pays for itself quickly - through more effective campaigns, better measurement, and lower cost per conversion.
Accurate data also helps you make smarter business decisions that can significantly impact your company’s growth.
Feel Like You’re Missing Data? Change That.
Take advantage of modern tracking and elevate your marketing performance.
- We’ll design the ideal solution based on your company’s size and needs
- Handle the implementation, testing, and ongoing support
- Explain everything clearly and practically - no technical expertise required
Get more accurate data, more efficient campaigns, and more conversions.
Embrace next-generation measurement and take your marketing to the next level - contact us today for a free consultation.
